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Screaming at the Uitmarkt

Centre stage for opening Munch : Van Gogh

In the Munch : Van Gogh photo booth, you had to scream as long and as loudly as was needed to activate the camera and take a photo. You could then treat your sore throat to an I-scream ice cream. This is how the Van Gogh Museum grabbed attention during the Uitmarkt for the Munch : Van Gogh exhibition, which opened exactly one month later.