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Cooperation with Heineken

Two icons join forces

The Van Gogh Museum is proud of the three-year cooperation agreement the museum has entered into with Heineken N.V. In 2015 the contribution of the Dutch beer brewer helped to pay for the new entrance building. However, the cooperation goes beyond just the donation: Heineken N.V. is also using its key brand Heineken® for specific Van Gogh products and activities in the Van Gogh Museum.