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125 questions in 125 days

Award-winning campaign

 The 125th anniversary of Vincent van Gogh’s death was commemorated with an international programme on the theme  ‘125 years of inspiration’, aimed at (re)inspiring the public in the Netherlands and abroad with the life and work of Van Gogh. The museum launched the '125 questions campaign’ in the countdown to the opening of the new entrance building in September. During these 125 days, the public were invited to ask questions about Van Gogh, both the artist and the man. There was a massive response from all around the world: thousands of questions poured in. Experts at the Van Gogh Museum answered one question every day for 125 days.